2008 Summer Olympics

 CA “WCSN had essentially all the world championship events in virtually all the Olympic sports,” said Gary Zenkel, president of NBC Olympics and executive vice president of strategic partnerships for NBC Sports. With nbcu's support, Universal Sports is ...

By Corvida As we stated, NBC took a chance on Silverlight to stream the Olympic ceremonies for online and mobile viewers. While this was a great opportunity for Microsoft to promote its Silverlight platform, it wasn't enough for NBC. According to SAI,

By LATimes NBC conducted extensive market research on Americans interested in watching the Olympics, and it found that "primetime" — the sweet spot starting at 8 p.m. when the hottest sitcoms and reality TV shows are aired — is the ideal time slot for the international games, Walker said in an e-mail.

By The Huffington Post News Team The deal, announced Thursday, is NBC's latest attempt to ride the wake of the Olympic golden boy's race to history. In large part because of Phelps' successful attempt to win eight gold medals in Beijing, NBC Universal's Olympic telecasts have been a ratings success.

NBC Sports has made an agreement with USA Swimming to broadcast the 2009 World Swimming Championships and 2009 USA Swimming National Championships on NBC Sports and Universal Sports. NBC also will broadcast the National Championships in 2010 and 2011. NBC will feature weekend coverage...

By Greg Johnson NBC reported a 16.3 rating and an average audience of 26.6 million for Tuesday's primetime broadcast from the Beijing Games. That's up from a 15.7 rating and 25 million average viewers on the comparable night four years ago during Athens...

NBC continues to reap the benefit of the Phelps effect, adding another $15 million to its already impressive Olympics ad sales total. The network said Tuesday that it sold the extra ad inventory within the last week. Add in $10 million it sold in the first couple days of the Games, and NBC has i...

By Hamilton Nolan That sums it up. Nobody can be mad at the network, regardless how ridiculous it looked when the fireworks from the opening ceremony were going off behind CNBC anchors who had to ignore them, because they hadn't been rebroadcast in America yet. Or when they faked some other fireworks. Few peop...

By Janko Roettgers Countless sports fans will look for video coverage of the Olympic games online while trapped in their cubicles this week, and chances are at least some of them won’t head to NBC’s official web site but will try their luck elsewhere. ...

By Betsy Schiffman NBC unveiled its grand plan for online Olympic coverage, and it's pretty comprehensive. The network has planned content optimized for mobile devices, MSN and Telemundo. There will be blogs and widgets; an Olympic Quick Pick Fantasy game and an Olympic...

By Doug Caverly At least a few serious sports fans are probably ready and waiting to start watching the Olympics online.  And a new report indicates that NBC is mostly prepared to bombard them with commercials before and during events. read more