A Bathing Ape

By Sara Clemence To maximize its fashion moment--and stir interest from curious passersby--Gap only allowed ten customers in at a time. They entered a tiny, industrial chic space pulsing with music and light. The white walls sported shirts playing on the Paris meets New York theme with cheeky takes on a "J...

Feltwell is the head of international development at A Bathing Ape, or Bape, as it is known. During the past five years, the Nigo-designed $300 camouflage hoodies and the $190 patent-leather Bapesta sneakers have become the outerwear ...