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RJ Eskow: "Operation Coffeecup": Reagan, the AMA, And the First 'Viral Marketing' Campaign ... Against Medicare

  Huffington Post | by RJ Eskow | Mon, Apr 9

Mon, Apr 9 But the struggle over Medicare spawned new political techniques and gave birth to an revolutionary and powerful conservative movement. A similar coalition of forces came together to defeat the Clinton Health Plan in the 90's, using a clever marketing campaign built around the "Harry a...

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Source:  Huffington Post

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