Ashton Kutcher

By Owen Thomas It was a fantasy left over from the last boom: Hire a movie star to pitch your startup, and the dusting of tinsel will turbocharge sales. Those William Shatner ads sold plane tickets for Priceline, right? But the career of hard-partying entrepreneur Andrew Frame did not follow that script....

By Owen Thomas We're not worried for Frame or Kutcher. We predict Kutcher will soon head back to Hollywood — and with his looks, perhaps Frame, who bears a noted resemblance to George Oscar Bluth II of "Arrested Development," will follow him there. We wish him better luck in the movies.