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Year 2009

 

Rate Touting Good Works, Marketers Make Stars Of Those They Help

Original at Forbes external link  •  Thu, May 14

 NY The United Colors of Benetton touts its global "Africa Works" program in an ad campaign that features Senegalese entrepreneurs who successfully started their own businesses, from fishing to tailoring. In its ads, Benetton includes the logo of Birima, ...

Source:  Forbes
 
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