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More TV Ads Project Images of Racial Harmony - BlackNews.com external link

Rate   blacknews.com | Mon, Mar 9

Mon, Mar 9 Karl Carter, chief executive of the Atlanta marketing agency GTM Inc. (Guerrilla Tactics Media), calls this the "Benetton Approach" since it echoes a 1980s campaign by United Colors of Benetton that pictured interracial close-ups, such as a white woman ...

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Source:  blacknews.com
 
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