Bratz

The Economy Hits American Girl

source: Packaging Girlhood

What can parents do? Write to Mattel/AG and ask that they (not their customers) set up a fund to benefit real girls and their parents in homeless shelters. Robert A. Eckert Chairman of the Board and Chief Executive Officer Mattel, Inc. 333 Continental Boulevard El Segundo, CA 90245-5012

Published Fri, Sep 25

Barbie Rips Off Aqua's "Barbie Girl" For Her Own "Do The Barbie" Dance

source: Jezebel

Apparently hoping that parents will forget the original lyrics to Aqua's stupid bang-you-over-the-head with sexual innuendo 90s hit "Barbie Girl," Mattel has released an "official" Barbie video for 2009, featuring a revamped version of the tune. It's...interesting.

Published Sat, Aug 29

bratz costume party yasmin on Flickr - Photo Sharing!

source: zywyfezao (WordPress)

The manufacturer of the popular Bratz doll launches a new line as a rival company gears up to take over its former doll. Press Release Service – Wired PR. bratz costume party yasmin on Flickr – Photo Sharing! MGA Entertainment introduced a new doll

Published Mon, Aug 17

Practical responses to the turbulent times we find ourselves in

source: irishtimes.com

 Ireland Rival MGA recognised that preteen girls were maturing more quickly and preferred dolls that looked more like their teenage siblings and the pop stars they idolised. The resulting Bratz line not alone savaged Barbie's market share in the short-term but ...

Published Sun, Jun 14

Barbie's bad year: the truth behind a plastic smile

source: Brisbane Times

 Australia If I'm honest, I didn't think Barbie would be around at 50, but she's proved me and so many others wrong. In 2006, out of the blue, Ken returned and on Valentine's Day the pair got back together. Last year, on Barbie's behalf, Mattel took Bratz to ...

Published Sun, Jun 14

God Likes Princesses Too, Apparently

source: The Frisky

 Georgia WSJ] I suspect Mattel is filing a lawsuit as I write this. The doll looks like a combo of Barbie, My Scene Barbie, and a Bratz. On another note, “god” only seems to like skinny princesses with long hair and blue eyes. Am currently having a parental ...

Published Fri, Jun 12

Lincoln gives Delta speech

source: Jackson Clarion Ledger

 MS A federal appeals court has denied MGA Entertainment's bid to halt the transfer of the Bratz fashion doll line to rival toymaker Mattel Inc. pending an appeal. The 9th US Circuit Court of Appeals issued its ruling late Wednesday, the latest development ...

Published Thu, Jun 11

Reuters Summit-UPDATE 1-Mattel plays "wait and watch" game

source: Forexyard

 Cyprus Mattel posted a 11 percent sales drop in the fourth quarter of 2008, which included the holiday season. To complicate matters, Mattel has been in a court battle with privately held MGA Entertainment over the Bratz dolls. Eckert said Mattel intends to ...

Published Thu, Jun 11