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How to Evolve Like Barbie external link

Rate   Chief Marketer | Wed, Mar 25

Wed, Mar 25 More recently she's been replaced by Bratz dolls with pouty lips and by Hannah Montana fashion dolls. Still and all, it's a real cultural and marketing event. Barbie, the iconic fashion doll with the top-heavy figure and high-heel arches is 50. ...

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Rate Opinion: Once Again, Barbie Faces Competition From A New Group Of Stylish Plastics external link

source: Jezebel

According to Ruth La Ferla of the New York Times, the Liv and Moxie lines (along with Barbie's new "Fashionista" line) veer from the limousines and bling of the Bratz era. The Liv dolls, she notes, are "positioned as the anti-Bratz, decked out in denim jackets and tooling around on tiny moto...

Published Sat, Nov 7

Rate The Plastics external link

source: Jezebel

Can these girls take Barbie? Toy company Spin Master is betting yes. The "Liv Dolls" are designed to look more like real girls than Barbies or Bratz ("no collagen," said their creator) and each has a trademark flaw. [BusinessWeek]

Published Thu, Sep 17

Rate Moxie Girlz - Part 1

source: video.tiscali.it

Hello! This is my video about Moxie Girls dolls, talking about clothes, shoes, hair, and how they compare to Bratz and, ahem, Barbie. And my ... video.tiscali.it

Published Fri, Sep 4

Rate Barbie Rips Off Aqua's "Barbie Girl" For Her Own "Do The Barbie" Dance

source: Jezebel

Apparently hoping that parents will forget the original lyrics to Aqua's stupid bang-you-over-the-head with sexual innuendo 90s hit "Barbie Girl," Mattel has released an "official" Barbie video for 2009, featuring a revamped version of the tune. It's...interesting.

Published Sat, Aug 29

Rate Barbie's bad year: the truth behind a plastic smile external link

source: Brisbane Times

 Australia If I'm honest, I didn't think Barbie would be around at 50, but she's proved me and so many others wrong. In 2006, out of the blue, Ken returned and on Valentine's Day the pair got back together. Last year, on Barbie's behalf, Mattel took Bratz to ...

Published Sun, Jun 14

Rate God Likes Princesses Too, Apparently external link

source: The Frisky

 Georgia WSJ] I suspect Mattel is filing a lawsuit as I write this. The doll looks like a combo of Barbie, My Scene Barbie, and a Bratz. On another note, “god” only seems to like skinny princesses with long hair and blue eyes. Am currently having a parental ...

Published Fri, Jun 12

Rate 9th Circuit says Bratz transition can proceed external link

source: google.com

The 9th US Circuit Court of Appeals issued its ruling late Wednesday, the latest development in a long-running feud between the toy titans over ownership of the pouty-lipped Bratz dolls. US District Court Judge Stephen Larson last month ordered MGA to ...

Published Thu, Jun 11

Rate Princess pedestal: How many girls are on one? external link

source: Sun-Sentinel.com

 FL Though they've given in on a few princess items for their daughter, he says he and his wife have drawn the line on Barbie and Bratz dolls, which he calls "empty-headed girly-girl products." Coincidentally, Mattel Inc., which makes Barbie, recently won ...

Published Mon, Jun 8

Source:  Chief Marketer
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