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Fashion Net World: Burberry 
Sat, Apr 5
Since very long time ago the trench coat is considered as one of the most elegant and stylish pieces of clothing. Timeless, chic, basic but highly sophisticated, it kept its originality since it was born. Everything started back in 1856 when a 21 year old boy named Thomas Burberry opened an outfitters shop in Hampshire, England. Just 10 years later the shop had grown into an emporium. By 1880, Thomas Burberry invented a whetherpoof and tearproof fabric that he called gabardine. In 1895,the Tielochen coat was developed by Burberry, which was the predecessor of the trench coat. This coat was used by British officers during the Boer War in South Africa .The design of the Tielochen coat was modified during the First World War to include shoulder straps and D-rings. The ‘trench coat’ was then born. Many soldiers returning from the war kept their trench coats and wore them in their every day life. Therefore, the trench coat became popular and fashionable for both men and women. . . In 1920, the Burberry classic check was introduced as lining to the trench coat. The classic trench coat was as it is today: with ten buttons, double-breasted, made with beige, khaki, tan, or black fabric, and often with belt. .. Burberry is considered as the most luxury brand for outerwear items. Especially in the case of the trench coat as it is a classic of the Burberry brand. A lot of designers imitate it, but the Burberry one is unique. Classic in many films as it was worn by Humphrey Bogart in Casablanca, Audrey Hepburn in Breakfast at Tiffany's, and by Peter Sellers in the Pink Panther films. It cannot get more classic than that. The company's clientele has included Winston Churchill (wearing a trench coat on almost every public appearance), Gary Cooper, Joan Crawford, George Bernard Shaw, Al Jolson, Peter Falk, Ronald Reagan, Norman Schwarzkopf, and Paul Newman. Today, the trench coat is still one of the world's most popular items of clothing. As an advertisement of the brand once stated: ‘From a 17th century smock to a 20th century whethercoat…the principle is the same…a cloth for all seasons…a garment for all the elements’. Definitely a worthy investment! Notes: In 1901, the Equestrian Knight trademark appeared, which is kept until today. The latin word ‘prorsum’ is written on the flag that the knight is holding meaning ‘forwards’. In 1955, Queen Elizabeth II awarded Burberry with a Royal Warrant. Then in 1989, a second Royal warrant was granted to the firm by The Prince of Wales. In 2002, Burberry launched a made-to-measure trench coat service which is called ‘the art of trench’. Custom measuring for both men and women assures proper sleeve and coat length and correct belt position. .. . . Member of the Boxxet Network of Blogs, Videos and Photos
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