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‘Deadliest Catch' Campaign Spans Mobile, Internet, Gaming external link

Rate   Media Buyer Planner | Fri, Apr 17

Fri, Apr 17  MD
Discovery has launched a three-pronged marketing campaign - across mobile, the internet and gaming - geared toward the cable net's growing fan base for the show The Deadliest Catch. The campaign, for the fifth season of the hit series about crab ...

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22 mainstream media and 5 bloggers weighed in on a similar topic

2 Weeks Ago, El Dorado Hills Telegraph says (in 'Deadliest Catch' captain in El Dorado Hills) Phil Harris, of the ship Cornelia Mae featured on Discovery Channel's “Deadliest Catch,” will be in El Dorado Hills at 12:45 pm on Wednesday, Dec. ...

and more »

And Folsom Telegraph says (in 'Deadliest Catch' captain in El Dorado Hills) Phil Harris, of the ship Cornelia Mae featured on Discovery Channel's “Deadliest Catch,” will be in El Dorado Hills at 12:45 pm on Wednesday, Dec. ...

and more »

7 Months Ago, DVDTOWN.com says (in American Originals (DVD)) I got completely hooked (pun intended) on Discovery Channel´s thrilling "The Deadliest Catch," a weekly reality series that followed the adventures of several crab boat pilots pursuing their elusive prey in the frigid Alaskan waters. ...

And Anchorage Daily News says (in 'Deadliest Catch' crew says fishing isn't that glamorous)  AK
Rule number one is stay on the boat, and rule number two is to keep the water on the outside of the boat, always," said Newberry, who stars in the hit reality series "The Deadliest Catch." "If you become too complacent it will kill you," he said. ...

And Seattle Times says (in Catching a glimpse of CatchCon)  United States
Over the weekend, my spouse went to CatchCon, a convention for fans of "The Deadliest Catch," a Discovery Channel show she has covered in a column she writes for USA TODAY. When she got home, she said I may still have a chance to draw two crab boats ...

And topix.com says (in Photo: 'Deadliest Catch' stars make brewery appearance) From left to right: Anya McLaughlin, Shane Reese, Russell Newberry, Sophia McLaughlin, and Travis Lofland pose for photos last Friday at the Alaska Brewing Company as Tony Hand, right, watches from behind the bar.

And Capital City Weekly says (in Photo: 'Deadliest Catch' stars make brewery appearance)  AK
The two men are stars on Discovery Channel's reality show "The Deadliest Catch." The show is currently in its fifth season of filming the adventures of crab fishermen in the Bering Sea. Lofland and Newberry said the show is successful because it ...

And Summit Daily News says (in Breckenridge man hoping for big catch)  CO
The guys from the (TV show) The Deadliest Catch were competing,” Kilgore said. “I lucked out and won that thing, and that got me the invite.” In most tournaments, Kilgore competes with one of his buddies, who lives in Phoenix. ...

8 Months Ago, Rolling Stone says (in Eminem Battles the Punisher in Special-Edition Comic Book) Barracuda takes the unconscious duo and puts them onto a boat and sails them to wherever they film Deadliest Catch, from what we can gather. Barracuda throws Em off the boat hoping he'll sink to the bottom but instead he lands on a fjord of ice and ...

And Anchorage Daily News says (in Alaska Newsreader)  AK
Includes photos CRAB FISHING ISN'T GLAMOROUS, SAY 'DEADLIEST CATCH' CREWMEN (Juneau Empire): Complacency is deadly on the Bering Sea, said Time Bandit deckhand Russell Newberry. "Rule number one is stay on the boat, and rule number two is to keep the ...

And St. Augustine Record says (in TOP REAL ESTATE)  FL
The Ebersolds, also from St. Augustine, donned slickers like the ones worn by Alaskan fisherman on "The Deadliest Catch." Lee said, "When you see (fishing) on TV, you really don't feel it. But here you feel it, just on a smaller scale. ...

And Juneau Empire says (in Catching up with the 'Deadliest Catch' crew) Catching up with the 'Deadliest Catch' crew
 AK
Rule number one is stay on the boat, and rule number two is to keep the water on the outside of the boat, always," said Newberry, who stars in the hit reality series "The Deadliest Catch." "If you become too complacent it will kill you," he said. ...

And Dayton Daily News says (in 2003 fish dominating Erie's walleye catch)  OH
If you watch “Deadliest Catch” on the Discovery Channel, you know that bringing a banana on board a vessel is a definite no-no. If that banana brought bad luck, it wasn't for Sam. His walleye catching seemed to increase after consuming that dreaded ...

And Examiner.com says (in Capt. Sig Hansen -- from The Deadliest Catch's Northwestern -- has ...) Sig Hansen -- of the popular Discovery Channel reality show, The Deadliest Catch -- has signed up with Rogue Ales to launch "Sig's Deadliest Ale". According to Market Watch, it uses Munich, Carastan, pale and chocolate malts, Amarillo and Cascade hops, ...

And USA Today says (in Nielsens: 'Grey's Anatomy' is not in great shape right now) Nielsens: 'Grey's Anatomy' is not in great shape right now
Discovery Channel's Deadliest Catch reeled in an impressive (and steady) 4 million viewers Tuesday. •Caliente! Univision's premiere of Mujeres Asesinas (Killer Women) claimed a solid 4 million Thursday. •Hatching tweens. ...

And Hollywood Reporter says (in USA Network holds off TNT for top slot)  United States
Among the 18-49 set, the top 10 programs on ad-supported cable last week were: the NFL draft; VH1's "For the Love of Ray J" (2.86 million); Discovery Channel's "Deadliest Catch" (2.59 million); "WWE Raw" (2.58 million); game three of the Lakers-Jazz ...

And Kodiak Daily Mirror says (in Exhibitors like space, location) AlaskaReport
 AK
His company, formed in 1966, is already the biggest brand in the UK and is used by some in the “Deadliest Catch.” Yet he said he has a hard time bringing his brand into American markets.But finally selling at ComFish has been his foot in the door of ...

And Canada.com says (in Ice Road Truckers a real-life 'macho soap') Ice Road Truckers a real-life 'macho soap'
 Canada
He used many of the same crew members who braved the Bering Sea for Deadliest Catch. If you want to work on your tan, he told aspiring crew members, go work on The Bachelor. Beers didn't always feel that way about Ice Road Truckers. ...

And Hartford Courant says (in What's On: Mental Health Lapses, DNA Unit)  United States
One episode in and the fishing crews are already down one boat on "Deadliest Catch" (Discovery, 9 pm). All kinds of secrets are promised to be revealed in tonight's "Fringe" (Fox, 9 pm) about a spnal fluid drinking nut. Hillary Duff and Gail O'Grady ...

And Pittsburgh Post Gazette says (in After a delay, FX pilot to film here in May)  PA
AP) Skippers Sig Hansen, Phil Harris and the testosterone-charged Bering Sea crab fishermen from Discovery Channel's "Deadliest Catch" dropped anchor in Seattle on Saturday for CatchCon, the first convention for this pop-culture phenomenon. ...

And SYS-CON Media says (in Thousands of Fans From Official Deadliest Catch Wetpaint Fansite ... - SYS-CON Media) Through Wetpaint's Official "Deadliest Catch" Fansite, remote fans were able to submit questions to pose to the captains and crew, to view pictures and videos of the event, and to add their perspectives about the show. "Throughout our network of over ...

And 9NEWS.com says (in 9NEWS chats with 'Deadliest Catch' captain) KUSA - The stakes are high and the waves rough for the crab fisherman of the Discovery Channel's hit show, "Deadliest Catch." 9NEWS at Noon caught up with one of the show's stars, Captain Phil Harris, to discuss the perks and perils of life on the high ...

And Detroit Free Press says (in 'Monster Garage' eyes Motown for new episodes) Monster Garage' eyes Motown for new episodes
based Original Productions, the maker of other testosterone-fueled cable hits like the Discovery Channel's "Deadliest Catch." He said he expects the new "Monster Garage" to air in the fall on the Discovery Channel, the show's previous home. ...

And topix.com says (in current events, culture, commentary, community) Skippers Sig Hansen, Phil Harris and the testosterone-charged Bering Sea crab fishermen from Discovery Channel's "Deadliest Catch" are slated to drop anchor in Seattle on Saturday for CatchCon, the first convention for this pop-culture phenomenon.

And Times Herald-Record says (in TV Guy: 'Save Your Life' host a stalker with a higher purpose)  NY - Kevin McDonough
It's one thing for Discovery to cater to a viewership of armchair crab fishermen with shows like "Deadliest Catch." It's quite another to encourage people to go on vicarious diets from the safe distance of a recliner, not far from a humming ...

And VFXWorld says (in Keyframe Digital Delivers Bering Sea VFX for Discovery Channel's ...) Set to air later this spring, the movie will be featured during season five of Discovery Channel's popular, Emmy Award-winning series DEADLIEST CATCH created by Beers. Keyframe Digital Productions provides a multitude of digital services including 2D ...

And SouthCoastToday.com says (in Tales of lives gained and weight lost on WE)  MA
It's one thing for Discovery to cater to a viewership of armchair crab fishermen with shows like "Deadliest Catch." It's quite another to encourage people to go on vicarious diets from the safe distance of a recliner, not far from a humming ...

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