Diesel S.p.A.

 FL Jeans are considered an American tradition. To be considered a real premium brand, you need to have the `made in the USA' label on it.'' Adriano Goldschmied, the Italian designer of European jeans brands Diesel, Replay, Goldie and Rivet, agrees. ...

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 FL The Diesel party at the Moore Building in the Design District Thursday night for the launch of the denim giant's new fragrance ''Only the Brave'' was quite the scene. Among the distractions: Supermodel DJ Eve Salvail, sporting a cute new 'do covering ...