Disney XD

Disney XD is going after tween boys with a new crop of tween stars.

Each of these 30 second spots featured idealized Disney XD viewers – a tween-age boy at football practice or a girl guitar player in a garbage band for ...

 CA By Alex Weprin Disney XD, Walt Disney's tween male targeting channel, has ordered a second season of action adventure series Aaron Stone. The series will begin production on season two in June. The network also ordered multicamera sitcom Viper Slap ...

It takes a lot more effort to get that “I-don’t-care” look than teen and ’tween boys let on. Disney Channel Worldwide found that out when courting teen boys with its just-launched network Disney XD. The boys they studied noticed whether pants were slim-leg or boot-cut, and if T-shirts tout...

 MO New York -- It takes a lot more effort to get that "I-don't-care" look than teen and tween boys let on. Disney Channel Worldwide noticed it when courting teen boys with its just-launched network Disney XD -- the boys they studied noticed whether pants ...

NEW YORK – It takes a lot more effort to get that “I-don't-care” look than teen and tween boys let on. Disney Channel Worldwide noticed it when courting teen boys with its just-launched network, Disney XD – the boys they studied noticed whether pants were slim-leg or boot-cut, and if T-shir...

By Toni Fitzgerald What “Hannah Montana” is to tween girls, “Aaron Stone” aspires to become to tween boys. He’s off to a decent start. The newly rebranded Disney XD network, which launched two weeks ago, has drawn strong numbers in its initial two ...

 MD By Amy Maclean Toon Disney became Disney XD Fri, all part of a rebrand intended to draw more tween boys to the channel. But we had to wonder if the Disney brand conjures up images of princesses, Mickey Mouse and Hannah Montana. Those aren’t exactly the ...

 - Saying that it plans to focus on "tween" and younger boys but include girls, the Walt Disney Company on Thursday announced the creation of Disney XD, ...

Saying that it plans to focus on "tween" and younger boys but include girls, the Walt Disney Company on Thursday announced the creation of Disney XD, which will combine a ...

By Mark Walsh adventure titles aimed at tween boys. The site features games based on Disney XD series such as "Aaron Stone," a live-action show about a video game whiz who leads a double life as a crime-fighter; the animated "Phineas and Ferb" and " Kid v. ... But with the audience for the flagship Disney site a...

By Lacey Rose Disney XD is going after tween boys with a new crop of tween stars.

The Disney XD channel, which is a total revamp of the old Toon Disney, is aimed at the same tween/teen male demo that the new CN live action shows appear to be targeting (see “Toon Disney to Become Disney XD”). ...

By meredith Disney turns to tween boys (with Disney XD, a new boy-focused brand that will include of a cable television channel, and a comprehensive Web site with games, music, videos and social networking. Also Mattel expands its digital efforts with more interactive programming and content onli...