Gucci

Italians conform to the clichés of cool  France - The look is spruced up with loud accessories by Italian name brands — Fendi, Gucci, D&G, Prada and Armani — whose logos often appear conspicuously on ...

And maybe that is as it should be. For Gucci's subsequent success - a 21 per cent increase in sales was posted for the first half of 2006 - underlines a truth. Selling luxury today is all about not who designs the products, but managing the brand.