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The Selling of ‘Leno’: NBC’s Upfront Plan 
Television Week | Sun, Apr 19
Sun, Apr 19
NBC is encouraged by the reaction from advertisers and media buyers to its new 10 p.m. Jay Leno show, network ad sales President Michael Pilot said. Mr. Pilot said NBC is positioning the new show as Jay Leno in primetime, rather than a late-night show at 10 p.m. The distinction is important, he sai...
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