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Opinion: Buyer: NBC’s Leno Strategy Reflects Broadcast Erosion external link

Rate   Television Week | Tue, Dec 9

Tue, Dec 9 A leading ad buyer says NBC’s decision to put Jay Leno into the 10 p.m. time slot is a sign of the times, reflecting the erosion of broadcast audiences, the effects of the digital video recorder and NBC’s strategy of managing for margins, rather than for ratings. The broadcast networks have lo...

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Source:  Television Week
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