Lacoste

with hayden, lacoste steps up with a “challenge”

source: cornedbeefhash (WordPress)

Lacoste looks back at its tennis roots in its latest men’s scent, the Lacoste Challenge. The unique bottle features a tennis racquet design, referring to Rene Lacoste’s long-ago innovation of adhering plaster to his sticks to improve their grips. images courtesy of Lacoste)

Published Thu, Jun 25

Congratulations Mac Roy!

source: Andy Roddick.com

The Andy Roddick Youth Tennis Program would once again like to thank the Rene Lacoste Foundation and the USTA Tennis and Education Foundation for their continued support that help make children’s dreams come true! Mac Roy, a participant in the Andy Roddick Youth Tennis Program and tr...

Published Thu, Jun 4

Web: Yahoo! annuncia accordo con Lacoste per una grande campagna ...

source: AKI

 Italy “Lacoste è stata fondata da un campione di tennis del Grande Slam, René Lacoste, la cui passione per lo sport, oltre a quella per il comfort e l'eleganza, lo hanno portato a inventare la famosa Polo per sé ei suoi compagni di squadra” dice Didier Calon ...

Published Wed, May 27

Global recession rips $10m from tennis

source: The Age

Tennistalk.com  Australia The Australian Open's 2009 sponsorship portfolio was worth an estimated $35 million. It has been headed since 2001 by Korean car manufacturer Kia, which remains committed until at least 2013. Lacoste and Rolex both signed lucrative multi-year contracts ...

Published Mon, May 18

absolutely teal-icious

source: cornedbeefhash (WordPress)

Lacoste Super Dry Short Sleeve Polo with Color Block Detail, $95, white/eclipse blue, lacoste.com. Nike Sunny Men’s Tennis Polo, $60; Nadal Signature Wristband, $10; Dri-fit Rafa Signature Bandana, $15; colorways are white/neo-turquoise/lectrolime (yellow); nike.com.

Published Mon, May 11

Keep buying alligator shoes

source: The Weekender

 PA His friend Robert George drew him an alligator, and Lacoste embroidered it on his blazers that he wore to the courts. In 1933, Lacoste went on to start a company that would manufacture the alligator-embroidered shirt which Lacoste wore for tennis, ...

Published Tue, May 5

Le polo agitateur alter-modeux

source: Les Échos

Copines.ca  France Son pedigree semble net, carré, précis : naissance en 1933 avec en papa, René Lacoste le faisant passer des terrains de polo à ceux de tennis puis des courts aux tribunes. Une généalogie quasi sans tâche qui ferait passer celle de doña Sofia, ...

Published Fri, Apr 10

Animals & Money: Will companies try to save the species on their logo?

source: WalletPop

 VA Lacoste just became the first company to jump on board. René Lacoste, a famous tennis player in the twenties, was nicknamed "the Crocodile" because he was fierce, so his Izod shirts bear the creature. The company announced their new project with pride: ...

Published Mon, Apr 6