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Frederick's Of Hollywood's Marketing Techniques Haven't Changed Much In 45 Years [Yesterday In Catalogs] external link

Rate   Jezebel | by Dodai | Thu, Jun 18

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Thu, Jun 18 The movie How To Marry A Millionaire — starring Marilyn Monroe, Betty Grable and Lauren Bacall — was released in 1953. Afterward, a TV series starring Barbara Eden ran for two years. And ten years later, the FOH catalog promised shoppers could "Get That Marry-A-Millionaire Look."

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