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Upscale designers are rolling out lower-priced lines external link

Rate   Gainesville Sun | Mon, Mar 23

Mon, Mar 23  FL
Red-carpet favorite Max Azria, of BCBGMAXAZRIA and BCBG Girls fame, has a brand called To the Max at Wal-Mart. Now, more high-fashion designers are rolling out lower-priced lines to mass-market department stores and retailers, feeding the demand of ...

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Rate BCBGMAXAZRIA Spring 2009 @ New York Fashion Week

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American designer Max Azria brings his high-end BCBG line to the runway in NYC. These sexy dresses will set the trend this Spring. it.truveo.com

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Rate Wal-Mart unveils new fashion line with Miley Cyrus external link

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3 News NZ  FL Cyrus, the star of the hit Disney Channel series "Hannah Montana," will team with designer Max Azria, of BCBGMAXAZRIA, to create a line of budget-friendly items: graphic tees, tops, pants, shoes and accessories, all under $20. In a statement, Wal-Mart ...

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The deal marks a new distribution channel for BGBG, which produces designer, contemporary and young-contemporary merchandise under more than 20 brands, including BCBGMAXAZRIA, Max Azria, Herve Leger by Max Azria and BCBGeneration. —Alison A. Nieder.

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source: fr.truveo.com

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Rate BCBGeneration: The Next Generation of Fashion at UC Irvine external link

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 CA - Louise Lao The brand is “more youthful and fun” than the other labels under BCBG Max Azria Group, a company that carries labels like Hervé Léger, To the Max and, of course, BCBGMAXAZRIA. Somehow, the people over at BCBGeneration successfully pinpointed the goals ...

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Rate Posted By HEATHER TOSKAN external link

source: North Bay Nugget

 Canada Hobo bags will always be in style -- they're a lifestyle piece that perfectly balances fashion and function," says Max Azria, the Los Angeles-based designer and chief executive of BCBGMAXAZRIA. Although the rounded and roomy shape of the hobo is a ...

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Rate Hobo chic: The classic, slouchy bag is back for Spring external link

source: Sudbury Star

 Canada Hobo bags will always be in style -- they're a lifestyle piece that perfectly balances fashion and function," says Max Azria, the Los Angeles-based designer and chief executive of BCBGMAXAZRIA. Although the rounded and roomy shape of the hobo is a ...

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Rate PURSES: The classic, slouchy bag is back for Spring external link

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 Canada Hobo bags will always be in style -- they're a lifestyle piece that perfectly balances fashion and function," says Max Azria, the Los Angeles-based designer and chief executive of BCBGMAXAZRIA. Although the rounded and roomy shape of the hobo is a ...

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Source:  Gainesville Sun
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