Quarterlife

 MI - Sep 5, 2008 The last Internet-to-TV project to air was NBC’s “Quarterlife,” which was canceled almost as soon as it hit the airwaves. ...

Ben Silverman joined NBC a year ago this month, teaming up with Marc Graboff to tackle the dual role of chairmen, NBC Entertainment and Universal Media Studios. It’s been an eventful year, dominated by the disruption of the writers strike and the Big Five networks’ continuing struggle ag...

Nickelodeon is tackling one of the great questions of the digital video age in a special episode of its hit show “iCarly” that deals with whether a program that’s popular online will break through if it moves to traditional TV. The special, “iCarly Saves TV,” airs June 13 at 8 p.m. In it, the sho...

A new deal-making process is grabbing attention during the biggest buying time of the TV season: Branded-entertainment conversations are taking precedence over large-volume prime-time bookings this upfront. To get that $16 billion in cable- and broadcast-TV upfront dollars on the...

In 15 years, broadcast television will only be useful for high-profile live events like the Super Bowl, awards shows and programs like “American Idol,” Ben Silverman, co-chairman of NBC Entertainment, said during a keynote interview at the TelevisionWeek Upfront Summit in New York. O...

By Julieanne Smolinski The last month or so haven’t been terribly kind to “Quarterlife.” The original Web series from thirtysomething” creators Marshall Herskovitz and Ed Zwick made waves when it was picked up for broadcast by NBC during the writers strike, ...

The television industry should consider March 2 at 9 p.m. as appointment viewing for all. That’s when the biggest test so far in Web-to-TV convergence will occur, as NBC premieres “Quarterlife,” a six-week midseason replacement that started on the Internet. The Emmy Award-winning team of...