Quarterlife

 CA Graboff agreed, citing the web series "Quarterlife" created by Marshall Herskovitz and Ed Zwick in 2007. When it migrated to NBC, "there was massive rejection," he said. Braun said that the very definition of a hit needs to be revised for the Internet. ...

 CA Last year, NBC pulled "Quarterlife," a Web serial shepherded by "thirtysomething" creators Marshall Herskovitz and Ed Zwick, midway through its run after it recorded the worst ratings for a Tuesday night in years. But some active in the online sector ...

Zwick, Herskovitz living 'Life' on the Net  CA - Dec 18, 2008 The series premiered in November 2007 on MySpaceTV.com and Quarterlife.com; NBC later picked up the series for broadcast but -- after its poorly rated bow ...

SAG, studios take the weekend off  CA - released in traditional media -- as NBC experimented with earlier this year in picking up the Marshall Herskovitz-Ed Zwick web serial "Quarterlife. ...