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12 to Watch: Marshall Herskovitz & Edward Zwick 
Television Week | Sun, Jan 20
Sun, Jan 20
The television industry should consider March 2 at 9 p.m. as appointment viewing for all. That’s when the biggest test so far in Web-to-TV convergence will occur, as NBC premieres “Quarterlife,” a six-week midseason replacement that started on the Internet. The Emmy Award-winning team of...
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Online Exclusive: Television Execs Discuss Future of Network ...
source: sfvbj.com
CA - Mark Madler, Mark Madler That illustrates a challenge that content creators and studios face in putting a series online in that the standards for measuring success have not been established. “Quarterlife” producer Marshall Herskovitz, making an earlier appearance at the ...
Published Thu, Apr 30
source: Los Angeles Times
CA Marshall Herskovitz and Edward Zwick, of "thirtysomething" fame, took a swing at it (and missed) with their online drama “Quarterlife,” which came with its own social networking site. And now Josh Schwartz, the much younger creator of "The OC" and the ...
Published Tue, Apr 28
Panel debates future of television
source: Variety
CA Graboff agreed, citing the web series "Quarterlife" created by Marshall Herskovitz and Ed Zwick in 2007. When it migrated to NBC, "there was massive rejection," he said. Braun said that the very definition of a hit needs to be revised for the Internet. ...
Published Tue, Apr 28
source: latimesblogs.latimes.com
CA Marshall Herskovitz and Edward Zwick, of "thirtysomething" fame, took a swing at it (and missed) with their online drama “Quarterlife,” which came with its own social networking site. And now Josh Schwartz, the much younger creator of "The OC" and the ...
Published Tue, Apr 28
source: Forbes
NY Marshall Herskovitz, best known for Thirtysomething on TV and Quarterlife online believes an HBO-like subscription model would work if it was backed by known quantities like himself, Steven Bochco and David Chase. "If it had the marketing money behind ...
Published Tue, Apr 28
The First Annual Streamy Awards!
source: mediabistro.com
NY But isn't mainstream web television - just television? Quarterlife, anyone? So mission accomplished and they're out of business? This is Felicia Day on the red carpet before the show. Everything Day was in this past year was nominated. ...
Published Mon, Mar 30
Made-for-online content still stalled
source: Variety
CA Last year, NBC pulled "Quarterlife," a Web serial shepherded by "thirtysomething" creators Marshall Herskovitz and Ed Zwick, midway through its run after it recorded the worst ratings for a Tuesday night in years. But some active in the online sector ...
Published Fri, Mar 27
'In the Motherhood' had a difficult transition from Web to ...
source: Dallas Morning News
Boston Globe TX By developing a separate script and story line for the television version of the series, ABC sought to avoid the problems that plagued Quarterlife, a drama that made its debut online before being rebroadcast by NBC last winter. ...
Published Fri, Mar 27
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