Silicon Alley Insider | by Michael Learmonth | Mon, May 19
Mon, May 19
This one is a lot safer bet than Quarterlife for a bunch of reasons: first, unlike Quarterlife, which targeted 20-somethings, "In The Motherhood" is targeted at a demographic that still watches plenty of television: 30-something moms. Second, it has a bona-fide star with a TV following...
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source: InternetNews.com
NY Then again, NBC did pick up "Quarterlife" and ABC had "Dot Comedy," which I don't recall but is described (by a familiar name) as "a prime time series profiling the best humor created for the Internet." (If that description wasn't a red flag, ...
Published Tue, May 26
Twitter explores a TV show - really 
source: blog.internetnews.com
NY Then again, NBC did pick up "Quarterlife" and ABC had "Dot Comedy," which I don't recall but is described (by a familiar name) as "a prime time series profiling the best humor created for the Internet." (If that description wasn't a red flag, ...
Published Tue, May 26
Online Exclusive: Television Execs Discuss Future of Network ... 
source: sfvbj.com
CA - Mark Madler, Mark Madler That illustrates a challenge that content creators and studios face in putting a series online in that the standards for measuring success have not been established. “Quarterlife” producer Marshall Herskovitz, making an earlier appearance at the ...
Published Thu, Apr 30
Panel debates future of television 
source: Variety
CA Graboff agreed, citing the web series "Quarterlife" created by Marshall Herskovitz and Ed Zwick in 2007. When it migrated to NBC, "there was massive rejection," he said. Braun said that the very definition of a hit needs to be revised for the Internet. ...
Published Tue, Apr 28
May I Interest You in Some Blended TV? 
source: ClickZ News
NY Moreover, we need only look back at the less-than-successful launch of "Quarterlife" in its transition from MySpace to NBC to see how many lessons were learned this time. As opposed to simply being taken from MSN and put on ABC, "In the Motherhood" was ...
Published Mon, Mar 30
The First Annual Streamy Awards! 
source: mediabistro.com
NY But isn't mainstream web television - just television? Quarterlife, anyone? So mission accomplished and they're out of business? This is Felicia Day on the red carpet before the show. Everything Day was in this past year was nominated. ...
Published Mon, Mar 30
US-Quoten: «Samantha» und «Motherhood» überstehen Premiere 
source: serienjunkies.de
Germany Viele Branchenkenner sahen dem Debüt mit jeder Menge Skepsis entgegen, nachdem NBC in der vergangenen TV-Saison versuchte die Webserie „Quarterlife“ ins Fernsehen zu hieven und mit diesem Versuch kläglich scheiterte. Ganz anders bei „In the Motherhood“ ...
Published Fri, Mar 27
'In the Motherhood' had a difficult transition from Web to ... 
source: Dallas Morning News
Boston Globe TX By developing a separate script and story line for the television version of the series, ABC sought to avoid the problems that plagued Quarterlife, a drama that made its debut online before being rebroadcast by NBC last winter. ...
Published Fri, Mar 27
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