Quarterlife

Online Exclusive: Television Execs Discuss Future of Network ...

source: sfvbj.com

 CA - Mark Madler, Mark Madler That illustrates a challenge that content creators and studios face in putting a series online in that the standards for measuring success have not been established. “Quarterlife” producer Marshall Herskovitz, making an earlier appearance at the ...

Published Thu, Apr 30

'Rockville CA'

source: Los Angeles Times

 CA Marshall Herskovitz and Edward Zwick, of "thirtysomething" fame, took a swing at it (and missed) with their online drama “Quarterlife,” which came with its own social networking site. And now Josh Schwartz, the much younger creator of "The OC" and the ...

Published Tue, Apr 28

Panel debates future of television

source: Variety

 CA Graboff agreed, citing the web series "Quarterlife" created by Marshall Herskovitz and Ed Zwick in 2007. When it migrated to NBC, "there was massive rejection," he said. Braun said that the very definition of a hit needs to be revised for the Internet. ...

Published Tue, Apr 28

Review: 'Rockville CA'

source: latimesblogs.latimes.com

 CA Marshall Herskovitz and Edward Zwick, of "thirtysomething" fame, took a swing at it (and missed) with their online drama “Quarterlife,” which came with its own social networking site. And now Josh Schwartz, the much younger creator of "The OC" and the ...

Published Tue, Apr 28

TV On The Internet

source: Forbes

 NY Marshall Herskovitz, best known for Thirtysomething on TV and Quarterlife online believes an HBO-like subscription model would work if it was backed by known quantities like himself, Steven Bochco and David Chase. "If it had the marketing money behind ...

Published Tue, Apr 28

MySpace signs brands for Freak

source: C21Media

 UK MySpace has had mixed fortunes with its original online commissions. In the US, Quarterlife entered the history books as the first web-to-TV crossover, but subsequently bombed on NBC. Beyond the Rave, a revival of the Hammer Horror brand in the UK, ...

Published Thu, Apr 23

May I Interest You in Some Blended TV?

source: ClickZ News

 NY Moreover, we need only look back at the less-than-successful launch of "Quarterlife" in its transition from MySpace to NBC to see how many lessons were learned this time. As opposed to simply being taken from MSN and put on ABC, "In the Motherhood" was ...

Published Mon, Mar 30

Made-for-online content still stalled

source: Variety

 CA Last year, NBC pulled "Quarterlife," a Web serial shepherded by "thirtysomething" creators Marshall Herskovitz and Ed Zwick, midway through its run after it recorded the worst ratings for a Tuesday night in years. But some active in the online sector ...

Published Fri, Mar 27