Hearst's Contrarian Strategy Pays Off

New York Times | Mon, Jun 1

Mon, Jun 1 United States
Food Network, produced in partnership with the cable television channel, has a staff of just 44 people. Like another recent success story, Every Day With Rachael Ray, published by the Reader's Digest Association, Food Network magazine combines two of ...

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9 mainstream media weighed in on a similar topic

6 Months Ago, The Tennessean says (in Stakes heat up for next food star) That's a lesson the Food Network learned after watching arguably its biggest star — the perennially perky Rachael Ray — go on to craft deals for spinoffs including her phenomenally successful line of 30-minute-meal cookbooks, linens, knives and, yes, ...

And Wall Street Journal says (in Watching What We Eat) By 2006, cable's Food Network was airing “Chefographies” of its more popular stars. A year later, a “wax likeness of Rachael Ray joined a wax likeness of Wolfgang Puck” at Madame Tussaud's in New York. Ms. Collins provides a detailed and often ...

And mediabistro.com says (in Production Associate, Every Day with Rachael Ray) NY
Reader's Digest, and 27 other special interest magazines. In the past three years, we've had 14 new magazine launches worldwide, including our latest addition, Every Day with Rachael Ray, the industry's hottest and fastest-growing magazine. ...

And DetNews.com says (in Former CNN anchor still learning kitchen lessons) lt;table border=0 width= valign=top cellpadding=2 cellspacing=7><tr><td valign=top class=j><font style="font-size:85%;font-family:arial,sans-serif"><br><div style="padding-top:0.8em;"><img alt="" height="1" width="1"&...

And Los Angeles Times says (in Stakes are high on 'The Next Food Network Star') CA
That's a lesson the Food Network learned after watching arguably its biggest star -- the perennially perky Rachael Ray -- go on to craft deals for spinoffs including her phenomenally successful line of 30- minute-meal cookbooks, linens, knives and, ...

And KDKA says (in Consumer Reports Tests Celebrity Chef Knife Sets) PA
Each included anywhere from three to 20 knives. In addition to Paula Deen's and Martha Stewart's, sets from TV celebrities like Emeril Lagasse and Rachael Ray were also put to the test. The knife sets ranged in price from $50 to almost $600. ...

And Salem Monthly says (in The quest for a locally-sourced table) lt;table border=0 width= valign=top cellpadding=2 cellspacing=7><tr><td width=80 align=center valign=top><font style="font-size:85%;font-family:arial,sans-serif"><a href="http://news.google.com/news/url?sa=T&ct=us/20i-0&...

And Hamptons.com says (in Hamptonians Tops In Talk And Dish - Just Ask Emmy Board) lt;table border=0 width= valign=top cellpadding=2 cellspacing=7><tr><td width=80 align=center valign=top><font style="font-size:85%;font-family:arial,sans-serif"><a href="http://news.google.com/news/url?sa=T&ct=us/12i-0&...

7 Months Ago, St. Louis Post-Dispatch says (in TV talk shows for May 21) 10 am Rachael Ray: Actress Chandra Wilson; getting the best food at a fast-food restaurant; a burger fit for any time of day. 10 am The Steve Wilkos Show: Teen girls ask Steve questions at a town hall meeting. 10 am The View: A day of hot topics; ...

Rachael Ray