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Textbook Marketing, Radiohead Style external link

Rate   Chronicle of Higher Education | by Jennifer Howard | Wed, Oct 8

Wed, Oct 8 The book’s Web site compares the scheme to the band Radiohead’s release of its album In Rainbows, which listeners could download free. Mr. Capon says his idea was also inspired by a restaurant in north London that offered a pay-what-you-think-the-meal-is-worth menu. Half of whatever pro...

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Source:  Chronicle of Higher Education
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