Sean John

By Des For Diddy Blog 35, Diddy decided to post a mini movie ad for his newest Sean John cologne, I AM KING. The fragrance is dedicated to the likes of Barck Obama, Muhammad Ali, Rev. and Dr. Martin Luther King Jr. and anyone else who carries themselves with respect –or a king. The ad campaign is one that fe...

By Des Jim Jones: I think it was deliberate. I really do think it was deliberate; maybe in my sick twisted mind I’m a little crazy. People know who set the precedent as far as fashion in this industry and people know who damn near changed the world as far as fashion. You look at people, they went from the u...