The Tonight Show

Newsday  New York Affiliates were split on the idea of Leno taking over the 10 pm slot, fearing it will never be a ratings smash and won't be a good lead-in to the local news. The study asks viewers about their favorite elements of "The Tonight Show With Jay Leno" and ...

 New York by Wayne Friedman, NBC's next big late-night marketing effort is now underway with a massive on-air campaign that kicked off Monday for Conan O'Brien's move as host in "The Tonight Show." NBC is rolling out its first marketing wave with a ... My day with Conan O'Brien KARE

 New York I think they believe and hope that Leno will work--and the affiliates will work hard to see if that's accomplished." He went on to express concern that Leno could be a problem at 10 if the show follows the traditional ratings arc of "The Tonight Show," ...

By Wayne Friedman Take the one about “Late Show with David Letterman” returning to late night TV with proper union writers and “A”-list stars. All this was supposed to get him closer in viewership to the likes of “The Tonight Show with Jay Leno” because Leno’s show would be returning without writers and with...