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'Star Trek' and the real art of movie marketing: Managing expectations 
latimesblogs.latimes.com | Tue, May 12
Tue, May 12
Paramount's response: There is no way a low-budget genre film with no stars can gross more than $20 million. Opening weekend: $40.1 million. “I Am Legend.” My prediction: $60 million or more. Warner Bros.' response: Will Smith may be a huge star, ...
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