Web 2.0

By Patricio Robles Erick Schonfeld of TechCrunch: Go where the search engines do. Link to your content from Twitter. Publish excerpts and link-backs. Monitor real-time search trends, using Google's Hot Trends and trend data tools, such as TweetStats. Supply content to match demand.

By Dave Chaffey What Google does provide in the first increment of it's Intelligence features is nonetheless welcome. It provides an alerting facility for which we had previously had to rely on plugins, Greasemonkey hacks or third-party dashboard software or services which used the Google API to iden...

By Aliya Zaidi 3) Zappos on Twitter We’ve had the good news. Now for those social media campaigns that fared less well in 2009… 1) Motrin Twitter moms What do you think were the highs and lows of social media in 2009?   Photo credit: Adapted from tsand via Flickr.

By Patricio Robles My favorite technique: set up WordPress, spend a modest amount of money on a spiffy theme, customize to your heart's content and fill your new WordPress website with relevant content that would be helpful to someone searching for information about your site's subject.

By Graham Charlton Motoring website Auto Trader has recently launched a new version of its site in beta, updating the technology behind the site and introducing a more modern design. The compare feature is a big improvement on the previous version of the site. You can now compare up to ten cars side by side at th...

By Matthew Kelleher 2) Remarketing is the phrase lent to the process of sending a second email to web visitors driven to the site directly from an email. This process is enabled by the fact that the site’s web analytics picks up the visitor information from the email tag which allows for an email to be sent to tha...

By Patricio Robles What's interesting to me about this ad is that, despite the hefty coin Yahoo is spending to remind consumers that it still exists, the company is promoting its competitors. Yahoo competes with Google in several markets, including email, and while Yahoo doesn't have a strong consumer soc...

By Meghan Keane lt;p><strong><img alt="" height="250" src="http://ajkeen.com/publicity/pics/andrew_keen_in_black_4inx4in_300dpi.jpg" style="float: right; margin: 7px;" width="250" />Andrew Keen is a former entrepreneur who has since recanted his enthusiasm for Sili...

By Graham Charlton Ben Hunt at webdesignfromscratch has posted an excellent article on current Web 2.0 design trends, giving some recommendations on features that make a website appealing and easy to use. Ben gives some examples of good Web 2.0 sites, including LinkedIn, Mozilla.org, and Protolize, as we...

By Linus Gregoriadis Quite rightly, there has been a lot of talk recently about the need for businesses to understand the harder business benefits of Web 2.0 and the impact that new features and tools can have on the bottom line. However, the man who has steered Guardian Unlimited to numerous awards (and profita...

By gareth knight If you’re watching the Web 2.0 scene in the UK then you might be interested in some thoughts on the annual d.Construct conference I attended last Friday.