Web 2.0

We didn't need Google, or didn't think we did before Google came along. I don't recall sitting around complaining about Alta Vista and Excite and the other pre-Google search engines, which seemed to do a pretty good job in their day. But then Google came along and was clearly better -- enough...

Nielsen//NetRatings recently caused a stir by announcing a new metric, “time spent,” that would be more helpful in gauging the dynamic video and social media sites. (See the company’s release in this PDF Acrobat document.) Many news outlets interpreted the news as the death knell for pag...

Video-sharing phenomenon YouTube has built up its online business in classic dot-com fashion: Get the eyeballs first, then figure out how to make money. You can say “Web 2.0” all you want, but this is classic Web 1.0 thinking. So now that Google has sunk $1.65 billion into buying YouTube, those...